Privacy Policy

     This privacy statement discloses the privacy practices for www.cherrybetty.com. We are committed to protecting your privacy and encourage you to periodically review this page to be informed of how we protect the information you disclose to us. Information Collection and Use www.cherrybetty.com collects information from our users at several different points on our website.

Orders:

     We request information from the user on our order form when making a purchase. Here is where a user must provide their contact information, like name and shipping address, and financial information, like credit card number and expiration date. This information is used for billing purposes and to fill the customer's order. If we have difficulty processing an order, this contact information is used to communicate with the customer.

Cookies:

     A cookie is a piece of data stored on the user's hard drive containing information about the user. We use both session and persistent cookies. Cookies enable us to track and target the interests of our users in the aggregate by analyzing popular areas and products to enhance future experiences on our site. Cookies do not cause damage to your computer systems or files, and only the web site that transferred a particular cookie to you can read, modify or delete such cookie. If you do not want information collected through the use of cookies, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies, or to be given the choice of declining or accepting the transfer of particular cookies to your computer.

     By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Aggregate Information:

     www.cherrybetty.com uses aggregate information from demographic surveys, traffic patterns and IP addresses to customize our site. Aggregate information is occasionally shared with third parties for purposes such as planning or executing advertising or promotions.

Catalog, Newsletters etc.:

     If a user wishes to subscribe to our catalog, newsletter, etc., we ask for contact information such as name, street address and e-mail address to provide these communications. Because we respect our users' privacy, we provide a way to opt-out of these communications. Please see the choice and opt-out section below.
     On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send you an e-mail. Generally, users may not opt-out of these communications, though you can deactivate your account. However, these communications are not promotional in nature.

Security:

     www.cherrybetty.com takes every precaution to protect our users' information. When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the Secure Socket Layers (SSLs) encryption software. While on a secure page, such as our order form, a lock icon appears on the bottom of your Web browser. When you are not on a secure page, no lock icon will appear. In addition, the servers that we store personally identifiable information on are kept in a secure environment under restricted access. However, security systems are not infallible, including encryption systems. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

Special Offers:

     Established members will occasionally receive information on products, services, special offers and a newsletter. Out of respect for the privacy of our users, we present the option to not receive these types of communications. Please see our choice and opt-out below.

Correcting/Updating/Deleting/Deactivating:

     If a user's personally identifiable information changes (such as your zip code, phone, e-mail or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate that user's personally identifiable information provided to us. This can be done by using the unsubscribe feature in our communication.

Choice/Opt-Out:

     Users who no longer wish to receive promotional materials may opt-out of receiving these communications by using the unsubscribe feature in our e-mail.

Changes to This Policy:

     We reserve the right to change this privacy policy, and any of our policies or procedures concerning the treatment of information collected through the site, without prior notice. You can determine when this privacy policy was last revised by referring to date at the top of this page. Any changes to our privacy policy will become effective upon posting of the revised policy on the Internet, accessible through the site. Use of the site following such changes constitutes your acceptance of the revised policy then in effect. We encourage you to periodically review our privacy policy to ensure familiarity with our most current version.